From Seth Godin’s Meatball Sundae: “Let’s be really clear: The Web is the single worst medium ever devised for interrupting people who don’t want to be interrupted. It costs too much, takes to long, and it doesn’t work” … “What New Marketing enables is a process where marketers can activate the interested and turn them into campaigners for your remarkable products.”

I like this guy. Raise your hand if you sometimes stop watching online videos that require you to watch a commercial first. Exactly!